When you are starting your own business, investors are often a key decider on whether the business is going to be a success or not. You’ve organised a presentation in front of the people you need to impress, but how should you prepare? We’ve put together some tips for you to make your presentation stand out and make sure that you win those investors.
Make a great first impression
Our first tip for you sounds quite obvious. Making a great first impression is very important as it gets your presentation off to a good start and makes the investors want to like your pitch. Dress smartly, introduce yourself and your team, tell them a funny story about your morning, or simply just make sure to be as enthusiastic as possible. All of these things are very important when it comes to having a successful pitch. Remember, if the investors aren’t invested in you, they won’t invest in your business!
Include your own video content
When it comes to your actual presentation, it is important not to overwhelm the investors with a lot of information. We understand that you want to impress them with your current sales or plans for the future, but there are more effective ways of doing this than by simply talking at them. One way to present your information is by creating your own infographics or videos using an online video maker. This sort of software comes with themes and soundtracks, so you can input your own content and make it look very impressive. It is easy to use, so you don’t need to worry about your skills in this area not being up to scratch!
Tell a story
It is important to remain relatable when you’re trying to win over an investor. It is likely that they have been in your position before, so they understand what you are going through. If you’re feeling nervous, maybe try to tell a story that you are comfortable telling. You could even make them laugh to ease the tension that is often present in sales presentations. If your business has an interesting start-up story, then you should definitely tell it – this will help to break up the presentation from all of the figures that you will be giving them. Making them laugh will also get the attention of anyone who has started to get disinterested.
A final tip is to make sure that you anticipate any questions that might come up at the end or even throughout. Creating a list of questions on things that you’re not planning to cover in the presentation is very important, and you need to be willing to give honest answers to all of them. Knowing your company inside out will really impress any investors who are trying to trip you up!
Make sure that you prepare carefully for a sales presentation and use all of the tools available to you.